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Kanye West: an architecture of music, creativity and style. His idealism has been however criticized for being overwhelmingly outlandish in the media and public's opinion. West latest YEEZY, collection has been critically acclaimed for being overpriced while supposedly appearing bland, unfashionable and unappealing to some eyes. The collection features faded tones reminiscent of fall colors with pieces that draw from styles ranging from military to high-end mixed in with rising trends in the fashion industry. A combination of clothing and shoes provide a diverse marketing strategy as West latest YEEZY footwear gaining recent attention also.                                                               Zooming past opinions and criticism is a much larger
picture in Kanye's approach to his collection. West was
only pushing the boundaries of the fashion industry which is exactly what the art is meant to do. Though some may think Kanye is way over his head, the collection itself may be observed as a catalyst for the progression and future of fashion. Here are just a few reasons why.

The Hip-Hop industry is continuously finding new outlets and approaches to there image. From full on track-suits to baggy fit clothing to fitted styles, Kanye is just another bridge in the progression of the Hip-Hop look. The YEEZY collection is the "New Hip Hop Look" essentially as it influences other brands to look for similar style trends they see within West's brand. It has already sparked a movement in which stores such as H&M and Zara have begun to shift towards these concepts that the YEEZY collection give off.

West brand also is one of those things that voices a generation. People will look back at these times and realize that the YEEZY collection contributed to the pop culture essence of our era, and we won't realize it until years away.